Why Nobody Cares About Your Story (Yet)

In partnership with

Hey Beyonder!

I noticed something strange a few years ago.

When people talk about change, they describe it like a movie montage.

Big decisions. Bold moves. Life-altering moments.

But when I looked closely at my own life, that wasn’t how anything actually shifted.

Nothing dramatic happened.

No breakthrough day or overnight clarity.

Just one small decision I didn’t think much about at the time.

Here’s What I Realized

Most change doesn’t come from big choices.

It comes from one small decision you repeat long enough.

Not:

“I’m changing my life.”

But:

“I’ll do this differently today.”

Why This Actually Works

Your brain resists big changes as they feel risky.

But small decisions don’t trigger that resistance.

They feel harmless.

Here’s the trick:

Your identity doesn’t change all at once, it updates one action at a time.

One decision becomes a habit.

A habit becomes evidence.

Evidence becomes belief.

That’s how real shifts stick.

How to Use This in Your Storytelling

Step 1: Name the Tiny Decision

The moment that felt insignificant.

“I decided to write even when I didn’t feel inspired.”

“I chose to stop explaining myself.”

“I started saying no once a week.”

That’s your anchor.

Step 2: Show the Chain Reaction

Don’t jump ahead.

Show how that one decision changed other things.

Because one small shift rarely stays alone, it pulls others with it.

Step 3: Admit You Didn’t Know Where It Would Lead

This matters.

People don’t relate to certainty.

They relate to trying without guarantees.

Say it plainly.

“I didn’t know if this would work.”

“I wasn’t confident.”

“I just needed to try something different.”

Step 4: Connect It to Identity

This is the turning point.

Not:

“This helped me grow.”

But:

“This changed how I see myself.”

That’s what people remember.

Step 5: Hand the Decision Back to Them

End with a choice they can picture themselves making.

Not someday or next year.

Today.

Try This This Week

Write one piece of content that starts with:

“I didn’t change everything at once.

I just decided to ___.”

Then trace where that decision led.

Final Thought

Big decisions make good headlines.

Small decisions build real lives.

The story you’re living right now probably started with one small choice you didn’t think would matter.

What’s a small decision you made that changed more than you expected?

Reply and tell me.

I read every response.

Keep telling stories,

Epaphra

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