The Moment, The Mindset, and The Change

Hey Beyonder! 👋

I have been thinking about how our perceptions of success and validation keep evolving in the most unexpected ways.

Two weeks back, I was at this exclusive event hosted by a mental health focused company at Twisty Tales.

I was in a room full of seasoned entrepreneurs, people with a lot of work experience, and investors - people I've looked up to for years. And to my surprise, all of them watch my content.

I was surprised when the CEO of the mental health company mentioned that they use my videos for reference. It was very humbling to know that these accomplished professionals were finding value in my content.

This got me thinking about something deeper:

Sometimes we create artificial barriers in our minds about what's possible. Today, when these successful entrepreneurs talked about their revenue numbers, I wasn’t shocked or surprised. Instead, I felt I could achieve it too.

I have realized that:

• just because someone else is more experienced, it’s not like you can’t make more money than them

• the kind of launchpad I got from content creation is beyond imagination

I feel very grateful that I made that start two years back. They say it right, “It is either one day or day one.” And I really understand its meaning now.

Last Thursday, I found myself standing at the beach with my friend Arshath, watching the sunset. We weren't there just to hang out - we were actually shooting some content. But in between takes, we spotted the beautiful sunset and we just stopped for a while.

We just stood there, two guys who didn't know each other existed 20 years ago, now working together, creating something amazing. It got me thinking about how sometimes the best things in life aren't planned.

Anyway, coming back to the content that we were shooting, we were there actually experimenting with something that I have been thinking about for quite some time.

If you’re interested in creating content, you must have seen how everyone in content creation right now is obsessed with B-rolls and post-production effects. 

The fancy transitions, the smooth cuts, the clips in between the actual video, all the stuff that happens after you're done filming.

But I have been thinking that most people think that the parts where you're talking directly to the camera are boring to watch. Just something you have to get through. 

But what if they could be just as engaging as those fancy B-rolls everyone's obsessing over?

So, we're trying something new:

• Adding movement during the main shots

• Planning transitions before we even start filming

• Making the primary footage interesting on its own

Be ready to experience a change in a few of my content pieces. It will be out very soon!

Something that I have learnt after 2 years of creating content: It's not just about the technical skills - it's about developing a relationship with your craft.

Anyone can learn to use a camera or edit a video. There are thousands of tutorials for that. But what separates those who create lasting work from those who fade away is something deeper.

It's about:

• Showing up consistently even when you don't feel inspired

• Being willing to experiment and fail publicly

• Having the courage to evolve your work over time

I've seen so many talented people give up too soon because they expected overnight success. What they missed was understanding that mastery is a long game.

For me, the breakthrough came when I stopped chasing trends and started trusting my own creative instincts. Some of my best-performing content came from ideas that initially seemed risky or different.

It is only because I trusted my initial process of content creation that I really have found something that I enjoy doing, and the best part is I do it full-time.

I still get excited about:

• Waking up early for shoots

• Experimenting with new techniques

• Pushing myself to deliver better quality

And I love it! I love still having that drive, that willingness to experiment and grow, and that makes me proud of myself.

Sometimes, going back to basics with fresh eyes can open up whole new possibilities. It's not about following trends - it's about finding new ways to tell your story.

Your Challenge This Week

Look at something you've been hesitant about because it seemed "too big" or "not for people like us." Now, ask yourself:

• What if it's more achievable than you think?

• What if your current perspective is the only thing holding you back?

• What if you're actually more ready than you realize?

I'm curious - when was the last time you surprised yourself by achieving something you thought was out of reach? What made it possible? Hit reply and let me know!

Keep growing and creating,
Epaphra