Stop Looking for Stories. They Find You.

Hey Beyonder! 👋

I saw an ad last week that stopped me mid-scroll.

A floating farmer. An alien chugging beer. Scenes so surreal and bizarre they made zero sense - yet I couldn't look away.

And here's the kicker: this low-budget, AI-made ad aired during the 2025 NBA Finals and got millions of views - outperforming campaigns that cost a hundred times more.

No celebrity endorsements. No slick agency production. No "here's why our product is better" pitch.

Just pure, unexpected storytelling that made people stop and say, "Wait, what?"

While every other brand was playing it safe with testimonials and product demos, Kalshi went full chaos. They didn't explain their features. They created an experience nobody saw coming.

And that's when it hit me: they weren't selling a product. They were selling a story nobody expected.

That got me thinking about my own content. And yours.

The Problem Nobody's Talking About

Here's what's broken about content creation right now:

You're walking around with stories worth thousands of dollars in engagement- sitting in your calendar, your notes app, your "failed experiments" folder - and you don't even know it.

That project that got delayed three times? You think it's just bad luck. But there's a story about stakeholder management hiding in there that every founder needs to hear.

That client who ghosted you? Not just annoying. That's a masterclass in reading early warning signs and qualifying leads better.

That meeting where you fumbled the pitch? Gold. Pure gold. Because everyone fumbles -but nobody talks about the recovery. That's the content people are hungry for.

Your week isn't boring. You're just asking the wrong questions about it.

The Framework That Changes Everything

I call this The AI Plot Twist, and it works because it doesn't generate content - it uncovers the stories already living in your experiences.

Here's the exact process:

Step 1: Capture the Raw Truth

Pick any moment from your week. Don't pick the "good" stuff. Pick the messy stuff. The uncomfortable stuff. The moments you'd normally hide.

Write it down exactly as it happened:

• What you did

• What went wrong (or right)

• How you actually felt

No LinkedIn polish. No "thrilled to announce" energy. Just the raw, honest experience.

Example: "Spent 6 hours building a carousel. Posted it at 9am. Got 14 likes. Felt like I wasted my entire Tuesday."

Step 2: Ask the Million-Dollar Questions

Now here's where magic happens. Feed that raw moment to AI, but don't ask it to write a post. Ask it to find the angles you're blind to:

• "What counterintuitive lesson is hiding here?"

• "What would make someone save this story?"

• "What emotion am I not acknowledging?"

• "How does this challenge common advice in my industry?"

• "What would make this story feel like a plot twist?"

The goal isn't generic inspiration. It's perspective shift.

Step 3: Choose the Angle That Makes You Go "Whoa"

AI will spit out 5-7 different takes on your experience. Most will be okay. One or two will make you pause and think, "Wait, I never looked at it like that."

That's the one. The angle that surprises even you.

Back to our carousel example: The story isn't "my post flopped." The real story? "I spent 6 hours perfecting design and 6 minutes thinking about why anyone would care. Here's what I learned about ego vs. value."

See the difference? Same facts. Completely different story.

Step 4: Repurpose Like Your Rent Depends On It

One insight = infinite content. Take that angle and explode it:

• LinkedIn post: Share the story with the lesson

• Instagram reel: Show the before/after of your thinking

• Thread: Break down the framework you discovered

• Newsletter: Go deep on the psychology behind it

• Carousel: Turn it into a step-by-step guide

You're not creating five different things. You're telling one powerful story in five different rooms.

Why This Actually Works (The Psychology)

People don't engage with perfect. They engage with unexpected.

Everyone posts about wins. Nobody posts about the three failures that came before the win. Everyone shares the polished result. Nobody shares the messy middle where they almost quit.

That's why The AI Plot Twist is so effective. It takes the parts of your week you're ignoring - the delays, the mistakes, the awkward moments - and finds the angles that make people lean in.

Why? Because it told a story nobody expected. Same principle. Different scale.

Your 5-Minute Challenge

Here's what I want you to do:

Reply to this email with just 3 sentences:

That's it. No perfect content needed. No polished post required. Just three raw sentences.

I'll read every single reply. Think of it as a free AI Plot Twist session, but with a human who actually cares about your story.

BONUS: The Exact Prompt I Use

Want to try this on your own first? Copy-paste this prompt into ChatGPT or Claude:

"I had this experience: [describe your boring/frustrating moment in 2-3 sentences, including how you felt].

I initially thought it was just [your first reaction - failure/waste of time/embarrassing/etc.].

But I want to find the hidden story here. Analyze this moment and give me 5-7 completely different angles I could take to turn this into engaging content. For each angle:

• What's the unexpected lesson or insight?

• What emotion would this tap into for my audience?

• What would make someone stop scrolling and think 'I've been there'?

Don't give me generic advice. Give me perspectives I'm blind to because I lived through this moment."

That's it. That's the prompt that's helped me turn dozens of "nothing" moments into content that actually lands.

Try it. See what happens. Then reply and tell me which angle surprised you most.

The Real Secret

The best content creators aren't living more interesting lives than you. They're just better at seeing the stories in ordinary moments.

That's what The AI Plot Twist gives you. Not more experiences to document. A sharper lens to see what you already have.

Your boring Tuesday had three viral posts hiding in it. You just didn't know where to look.

Now you do.

Keep finding angles,
Epaphra