The Room You’re Avoiding Might Be Your Breakthrough

Hey Beyonder! 👋

Have you ever walked into a room and felt completely out of place? Like maybe you didn't have enough experience or weren't "established" enough to be there?

When Being the Underdog Becomes Your Strength

Last week, I was invited to speak at the TN Digital Summit - yes, the same one where I received the "Best Storyteller" award last year.

I walked into a room filled with legends – Dr. Velumani, the founder of Thyrocare, Mr. Chinnakannan Sivasankaran, the founder of Aircel, and business veterans who've been building empires longer than I've been alive.

My heart was racing. My hands were sweaty. That familiar voice in my head kept asking, "What could I possibly offer these people?"

The Moment Everything Changed

When I started speaking about content creation and Instagram strategy, something shifted in the room.

These business titans who intimidated me just moments ago were suddenly taking notes, asking questions, and approaching me after my talk.

Why? Because in that specific area, I had something valuable they needed.

All those hours I spent obsessing over content, studying what works on Instagram, and building my own audience had given me expertise they actually valued.

What I Realized About Expertise

Expertise isn't about knowing everything—it's about knowing your specific thing deeply.

The depth of your knowledge in one area can be more valuable than having surface-level knowledge in many.

I've spent two years obsessing over content strategy while these business veterans were mastering their industries. We each had our own superpower to share.

The feeling of inadequacy isn't a sign that you don't belong. It's often a sign that you're bringing something different to the table.

This Week’s Must-Watch

I found this video in my feed while looking for something else and couldn't stop thinking about it since then.

Vyom Bhatia and Subah Wadhwani are Gen Z agency owners, but their ideologies are poles apart. Listening to them felt like seeing two completely different sides of the same coin—two unique takes on running a service-based business.

If you're an aspiring entrepreneur, agency owner, freelancer, or just someone figuring out which path suits you better—this is a must-watch

Your Challenge This Week

Think about that thing you know really well (even if it seems small or specific).

Now consider:

Remember, your specific expertise is exactly what makes you valuable—not despite being different, but because of it.

What's one room you've been avoiding that you actually have something unique to contribute to? Hit reply—I genuinely read every email!

Cheers,

Epaphra

P.S. The Third Lane podcast is coming back soon with some incredible guests I met at the summit. Super excited to share those conversations with you!